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Client work
From strategy to development and operation. We introduce the challenge and results of each project (client names are withheld).
Business & DX Consulting
Major automaker
Business strategy for a body-builder matching platform for new EVs
- Challenge
- The client was envisioning a new platform business to match builders (body builders) who handle EV body fitting and conversion work with vehicle owners, but could not draw up a business plan that would convince management of its marketability, revenue model and feasibility.
- Result
- A business plan package (strategy report + financial model) needed for management’s decision was completed, and internal approval was obtained.
Business & DX Consulting
Major automaker
Business concept design for an app store for commercial vehicles
- Challenge
- The client aimed to expand its after-sales business for commercial vehicles, but growth had stalled.
- Result
- The business concept was put into words and a foundation for decision-making was established, greatly shortening the time needed to build internal consensus.
Business & DX Consulting
Major automaker
Strategy rebuild for an existing portfolio of apps
- Challenge
- Multiple apps had been released one-off in the past, but each had low usage — they had been “built but not used.”
- Result
- An integrated strategy for the app portfolio was approved, moving on to the UX redesign phase.
Business & DX Consulting
Major national newspaper
Launch of a new DX business organization
- Challenge
- As the business environment changed, a rapid shift from selling print newspapers to online media was required, but there was no suitable person in-house, and existing staff, including reporters, also had to be assigned and deployed to the new DX organization.
- Result
- A new business organization was launched, and KPI management and a talent development cycle took root.
Business & DX Consulting
Overseas real estate finance company
Building a data center business for AI
- Challenge
- There was a plan to launch a new data center business for AI, but the axis of differentiation from competitors and how to communicate it to customers were unclear, and there was no brand system to underpin sales and recruiting.
- Result
- A JV was established with a North American semiconductor venture, and a strategic foundation and brand assets were built.
IT/App Development & Operation
Major bank
Development and operation of an international remittance app
- Challenge
- There was a social issue: remittances to home countries were costly for Southeast Asians living in Japan (especially Specified Skilled Workers).
- Result
- Retention improved, increasing monthly users.
IT/App Development & Operation
Travel agency just before IPO
Core system replacement
- Challenge
- With an IPO ahead, replacing the aging core system was essential, but there was no one with PMO experience in-house, and outsourcing everything to a major SIer did not fit the budget.
- Result
- The core system overhaul was completed on budget and on schedule, and the client achieved its IPO.
IT/App Development & Operation
Major railway-affiliated freight company
Monitoring system for special containers
- Challenge
- A system was needed to remotely monitor the transport condition of special containers in real time and operate them automatically with AI, but few vendors had IoT/embedded experience, and major SIers were not price-competitive.
- Result
- The monitoring system went into production, establishing a framework for monitoring transport quality.
IT/App Development & Operation
Major facility booking service
Development and operation of a mobile ordering system
- Challenge
- The client planned to introduce a mobile ordering system for facility users, but had no in-house PMO structure to coordinate multiple vendors (payment, order management, delivery, store terminals), and the project had stalled at the requirements stage.
- Result
- A PMO integrating multiple vendors completed the project on schedule, and the mobile ordering service went live.
IT/App Development & Operation
Major national newspaper
Rebuild of the billing system
- Challenge
- The existing billing system had aged, making it difficult to support new business models (subscriptions, multiple plans, single digital purchases).
- Result
- Requirements for the billing system overhaul were finalized, and the foundation design supporting subscriptions and multiple plans was fixed.
IT/App Development & Operation
Overseas real estate finance company
SaaS development for group homes for people with disabilities
- Challenge
- There was a plan to open many new facilities for people with disabilities, but their operations involved many analog processes, and a core system was needed.
- Result
- In parallel with the DX of that group of facilities for people with disabilities, a beta version of the SaaS was built.
Social Media & Digital Marketing
Major life insurer
Digital marketing strategy and execution
- Challenge
- The client sought to use digital marketing to raise awareness of a new product, and in addition to ad placement, needed to design user behavior from lead acquisition to contract.
- Result
- Lead acquisition efficiency (CPA) improved, ad ROI was made visible through awareness funnel design, and awareness of the insurance product expanded.
Social Media & Digital Marketing
Nordic app analytics service
Support for expansion into Asia
- Challenge
- The client planned to roll out its Nordic app analytics SaaS across Asia, but its home office lacked knowledge of Asian regulations, business practices and labor markets, and could not draw up an Asia expansion plan starting from a base in Japan.
- Result
- An Asia expansion roadmap was established, and key local personnel were successfully hired.
Social Media & Digital Marketing
Major US golf equipment brand
E-commerce sales strategy
- Challenge
- Although a global brand, its e-commerce sales in the Japanese market had stalled.
- Result
- E-commerce sales grew, and customer LTV metrics improved.
Social Media & Digital Marketing
Major app service
Digital advertising operation
- Challenge
- UA campaigns were running on multiple ad platforms, but optimization know-how for each platform was scattered in-house, and operational efficiency had deteriorated.
- Result
- CPI/CPA improved, UA budget efficiency increased, and an integrated operation across 6 platforms was established.
Social Media & Digital Marketing
Major commercial TV network
TV advertising and streaming promotion
- Challenge
- With the digital expansion of TV content (into a streaming platform), a structure to run both TV advertising and digital marketing seamlessly was needed, but the TV and digital departments were divided in-house.
- Result
- A structure was created to run marketing across TV and digital as one, achieving mutual referral between programs and the streaming service, and a cross-organizational operating structure was established.
Games & Entertainment
Major overseas game publisher
PM for the Japan qualifier of a battle royale game eSports event
- Challenge
- The Japan qualifier of an eSports tournament for a globally popular battle royale title had to be run, requiring a PM to bring together many stakeholders across the organizing office, broadcast production, player relations, sponsor coordination and community management.
- Result
- The Japan qualifier was completed successfully, slots for the World Championship were decided, and a multi-stakeholder tournament PMO structure was established.
Games & Entertainment
European game app
Marketing support in Japan
- Challenge
- Launching a European game app in the Japanese market required addressing cultural differences and user behavior patterns unique to the Japanese market.
- Result
- Entry into the Japanese market was achieved, and acquisition of new Japanese users began with culturally localized content.
Games & Entertainment
Major game company
Project management for a live-streaming game platform
- Challenge
- To launch a live-streaming game platform — a service format with few precedents — a PM structure was needed that could advance development and operation with an understanding of the streaming industry (performers, streaming, viewers, operation).
- Result
- The launch of a live-streaming platform with few precedents was completed, and a PMO structure spanning service development, operation and community design was built.
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